When you decide to create a new website to display your works, there are certain things you need to bear in mind. Some of these things include the type of platform you will be using to launch the website, the domain name and the composition of the website. Another thing you need to bear in mind is SEO for photographers.
SEO refers to search engine optimization. It plays a very important role in determining the visibility which your website is bound to get once it launches. Visibility helps you gain traffic to your website and most of the visitor to your website can eventually turn into actual paying customers. However, visibility is directly related to how well you rank on search engines such as Google and Yahoo.
Therefore, to help you improve your chances of attracting traffic to your site, one thing you need to work on is the SEO. Below, we have listed out certain tips that should come in handy to improve the visibility of your site. They are:
The Use of Alt Tags and Titles
You might be uploading beautiful images of your work on your website but the truth is Google does not understand images. An interested individual who needs photography services has to type in a query on Google and results will be brought out. However, these results have nothing to do with images. What Google uses to bring them out are alt tags.
Alt tags are a form of descriptions for images. They are literal translations of the content of an image. This makes it easier for Google to bring about results in line with search queries of web users. Without the presence of alt tags, images might be very well non-existent on search pages.
Just imagine a potential wedding client has begun preparations for her wedding days and she needs the service of a photographer. She makes use of certain keywords to run a search. Since you utilized keywords to describe your image sin the form of alt tags, it is easy for your images to turn up as part of the search results. This is what good SEO for photographers is all about.
Ever been to a site that took forever to load? One of the major causes of this is the size of the images on the site. Keeping images of high resolution or in their original size on your website is indirectly killing it. Guests can be dissuaded by this as it affects the load speed of the site.
The user experience becomes greatly affected and this might lead to you losing a potential customer. Nobody is going to wait around patiently for a site to load when your rival’s site loads much faster. If the individual is making use of mobile data, this makes the situation worse. Imagine having to load images with a lot of megabyte on a little phone screen.
It is therefore really important that you optimize your website images for both mobile phones and websites.
For mote information on SEO for photographers, visit http://www.photoproseo.com